Physical marketing produced for a university exhibition. curve was a staff/student show demonstrating the fundamentals and impotence of the learning curve and the idea of learning through making, core ideas that needed to be present in its branding. The curation team wanted something minimalistic but bold and adaptable for other platforms such as Instagram.
Working alongside Auralia Coster, we were keen to create something raw and sleek. Derived from a thumbnail sketch by one of the exhibitors, this was adapted into a poster that communicated details of the event. The poster showed the raw mark making of the artist which re-alliterated the learning through making process. For posters I adapted the design so it could be printed on different substrates, each referencing the material processes (stone, wood, metal, textiles, colour, glass, clay) of the BAUHAUS model which the curation team were inspired by. I also conceived the idea that the flyers would also show process, to which I subverted the colours and asked each member of the curation team to draw their own “curve”-creating authentic individual works within themselves.
January 24th-6th Febuary 2019 St Georges, Norwich University of the Arts