Concept creation and art direction for a photoshoot by Hannah Smith photography. The client required assistance with the creation and development of a concept for a photography shoot and stylistic direction on an off-site location. The shoot would focus within themes of beauty with surrealist undertones.
Commenting on Instagram culture and the idea of beauty within photography, I conceived ideas on how these could be subverted. Working with a stylist, we curated a polished shoot at an off-site location which I was able to disrupt with the idea of having the model placed by a child. This produced performative situations where the space was used subversively, distorting the aesthetic nature of the Instagram picture.
Photography: Hannah Smith Photography
Stylist: Hayley Louise
Model: Bethany Freer
Location: Zaks Waterside