Pop My Mind
Creative marketing project for Pop My Mind to communicate their brand and establish a relationship with potential commercial brands who could utilise their creative content. The client wanted a series of bespoke gifts tailored towards potential brands to establish a potential working relationship. Working under a budget, the client was keen that these gifts utilised the communities creative work and reflected Pop My Mind’s core values while not selling brands a “product”.
I created a series of gifts in the format of a subscription box or “Pop box”, consisting of 3D printed sculptures turned pencil pots to give them desk presence, personalised notebooks and interactive wearable gifts. I pitched these ideas and sketches to the client, who greenlit the project. I developed these ideas and tailored the gifts to the 6 brands I had researched and selected. I created 2 different Boxes for the 6 brands, one that promoted inspiration and one that promoted wellbeing; this reflected Pop My Mind’s core values and also was relevant to the brands I had selected: Topshop, Urban Outfitters, Anthropology (“Inspire my mind box”) and Innocent drinks, crush and teapigs (“Love my mind box”).
I was responsible for conceiving and organising the project, being in charge of managing the costs that kept within the client’s budget and contacting artists whose work was involved in the content. I assembled the boxes and presented them to the client, who delivered them to the brands.