SU president campaign strategy
Marketing strategy and brand communication for a Campaign for Norwich University of the Arts SU candidate Emily Gardiner.
Working within a team I helped develop ideas and strategies for a university voting campaign, helping the client develop core values that she wanted to communicate to voters. Discussing and coming up with a branding concept for the client, I developed a logo which was then produced by collaborating graphic communications designer William Logan to be featured on posters and flyers. The project also involved the design and production of gift bags with gifts that reflected the clients core values of Inclusivity, well-being and nurturing; including branded pencils (inclusivity), tea bags (well-being) and seeds (nurture). The organisation of two events called “Spill the tea!” also took place as part of the campaign and communication of branding. This gave the voters the chance to speak to the candidate and discuss how they felt about the university and its community over free tea and biscuits.